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Pro Carton ECMA Award - Beauty and Cosmetics - Angelika Varum set |
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Brief description of the entry
The carton carrying a perfume was manufactured from Invercote and printed in 3 colour offset. The conversion process also included die cut windows and embossing, as well as hot foil lamination. The carton was hand erected and hand loaded.
Jury Comments
The jury was impressed with this unconventional structural design. The inverted triangular shape of the carton as well as the die cut window underline the "feminine" image of the product. The unusual shape sub-consciously causes the consumer's eyes to stop wandering along the shelf and focus on this carton.
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