| Pro Carton ECMA Award - Beverage Carriers - Veuve Clicquot Ice Box |
 |
 |
 |
|
Brief description of the entry Thsi carton is made of G2 board and is printed in five colour offset. The carton is coated with PET 12u and PE foil, a matt acetate film and a gloss UV lacquer. A honeycomb pattern is used fo rthe corners of the carton. The carton is machine erected and hand-filled. The package consists of two parts that slide into each other. This guarantees excellent protection for the high quality product during distribution. When the carton is opened, the lower part of the carton can be spread out and thus starts it second life as a champagne cooler. The specially coated board allows the carton to be filled with water and ice-cubes. This inventive design of the packaging gives it an additional use and makes the packaging doubly effective. Jury Comments This fascinating design not only provides excellent functional packaging but also surprises the user by having a second use as a champagne cooler. Excellent use of materials combined with clever carton engineering shows clearly that carton packaging can be used in may different ways. Sophisticated graphics also provide instant shel appeal and brand enhancement.  |