VGP innovation centre
6 centres of excellence
- Turnhout, Belgium - General Food
- Kempten, Germany - Frozen Food
- Angoulême, France - Premium Drinks
- Riga, Latvia - Chocolates
- Chelmek, Poland - Personal Care
- Komarom, Hungary - Consumer Electronics
How to eliminate single-use plastic and sustainably improve impact
When UK-based promotional partner B-Loony contacted us to assist them in developing a smarter alternative for single-use plastic balloon grips, we did not hesitate.
Honouring our Save the Planet Award, we produced the eco-friendly Balloon Grip™, again showcasing the versatile power of folding carton:
This is win-win-win. You answer the call of consumers for truly sustainable innovation, which is reaching a tipping point; you deal with the soon to come EU ban on single-use plastics, and you create a better product with new branding possibilities.
"Many of our existing customers have already pledged to reduce their use of single-use plastics, and with Balloon Grip™ we can offer an affordable, eco-friendly and smart alternative. So we were very happy to have pulled this off with Van Genechten Packaging, " says Andy MacInnes, Commercial Director B-Loony.
That is how we can make the switch to sustainable packaging work. From first ideas to concrete projects: get into contact with your nearest team.
We'd love to hear from you.
The Van Genechten Packaging Team