VGP innovation centre

3 innovation hubs

  • Turnhout, Belgium
    confectionery, food service & food on the move, home care, microflute and shelf-ready packaging
  • Kempten, Germany
    frozen food, pet food, personal care, multipack (beer & beverages and dairy), materials and barriers
  • Angoulême, France
    premium drinks and beauty
Discover more about the Innovation Centre

Jeroen Lybaert new CCO to Van Genechten Packaging

Turnhout, Belgium | Van Genechten Packaging has elected Jeroen Lybaert as their new Chief Commercial Officer effective as of September 18th.
A strong and experienced Sales & Marketing Executive with extensive knowledge of the consumer markets and B2B industry, ready to lead VGP’s commercial strategy and contribute to the future growth plans of the Company.

A seasoned Sales & Marketing Executive in the Consumer and B2B industry …
Jeroen started his career in 1994 at Procter & Gamble where he stayed till 2002. Since then he has held various Sales & Marketing positions at Ontex (2002-2006), Balterio (2006-2011) and was lately International Group Director Sales & Marketing at Nicols (since 2011).
He is passionate about developing Sales & Marketing strategies and plans, to jointly build long-term partnership with his customers and partners.

… combined with a strong interest in people and results.
Jeroen is an integrative leader who likes to work with and through people. He strives to do business in a friendly way, while pushing forward to win an objective and selling a point of view. He is an excellent motivator who can communicate well and persuade as well as be persuaded. He has the ability to work within the broad parameters of an organization and likes to feel part of the team. Jeroen is restless for success and prefers to lead people rather than direct them to achieve results.

The combination of this extensive Sales & Marketing experience and great leadership is a clear asset that will help Van Genechten Packaging focus on its 3 key pillars; people, results and growth, enhancing the quality and service we provide to our customers.

‘I’m really glad to welcome Jeroen on board of our team and I’m very confident that his business and people approach will help bring our Company to its next stage of development. With this recruitment our Management Board team is now complete again, combining many years of Van Genechten Packaging experience with Johan Jaubin COO, Stéphanie Lerouge HR Director, Enrico Boening Purchasing Director and ‘newcomers’ Henk Rogiers CFO, recently announced, Jeroen Lybaert CCO, and myself as new CEO’, says Arnauld Demoulin.

‘I am really happy to become part of the Van Genechten Packaging Group and looking forward to use my experience from various types of business to support and contribute to the future ambitions of the beautiful company’, concludes Jeroen Lybaert.

About Van Genechten Packaging International (VGPI)
VGPI is an independent industrial group with seat in Luxembourg. It consists of 10 folding carton factories in 7 countries, leading the European consumer goods industry with printed folding cartons, microflute and other packaging solutions. With an annual turnover of €260 million, the group converts more than 200,000 tons of cardboard each year and employs 1,600 people.

Trusted by blue-chip companies and multi-awarded by industry specialists, VGPI is widely known for both pushing and setting standards in tailor-made folding carton packaging solutions that drive business, while being sustainable and innovative on all levels.

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