LatviaStar Grand Prix for VG Kvadra Pak
maximum score a premiere in award history
21 November 2017 - Turnhout | The Riga-based folding carton packaging specialist VG Kvadra Pak has been awarded the Grand Prix at the prestigious annual LatviaStar 2017 packaging contest for its LIQ gift box series. The company has won with the maximum score, a first in the history of the national packaging award.
A milestone
2017 turns out to be one of the most successful years for VG Kvadra Pak in terms of recognition: with the Grand Prix, 1 extra award and several shortlist nominations in different categories, the work of the Latvian division of the Van Genechten Packaging Group has never been given so much credit during one contest.
Moreover, they have won the Grand Prix with the maximum score, a premiere in the national award’s history.
The winning packaging was the LIQ gift box series, a stylish and elegant gift set that successfully creates a seamless premium brand experience. Once opened, its 4 precious liquorice sweets come in separate boxes with perfect finishing, soft touch and UV varnish for an exquisite but natural, matted look. Double layers and an automatic bottom technique make sure no white unprinted parts become visible.
As a result of the win, the LIQ gift box series will compete for the WorldStar title in 2018, organized by the WorldStar Packaging Organisation. Earlier this year this creative packaging already won the prestigious European Carton Excellence Award.
More awards and nominations
Along with the Grand Prix VG Kvadra Pak took home one more award in its impressive sweep: 1st place for the Freia series. Other shortlist nominations included 2nd places for the Orkla Confectionery & Snacks Latvia Gourmet series and Orkla Confectionery & Snacks Latvia Maigums boxes.
For precise compliance with the Global Traceability Criteria for Food (GS1), ISO standards and bar code solution requirements, several designs were acknowledged as perfect examples: the Halva LIQ gift boxes, Orkla Confectionery & Snacks Latvia Maigums boxes and Smiltenes Piens Cheese cake box.
And, finally, the Latvian Packaging Association also recognized the Kalev Kannel box, Smiltenes Piens Cheese cake and Fazer sweets series as work of exceptional quality.
Growing demand for innovative packaging
If these awards make one thing clear, it is there is a growing demand for innovative packaging solutions that offer unique functional qualities and make actual brand identity and consumer experience happen.
Contact us
marcom@vangenechten.com
Heidi Vanspauwen
Group Communication Manager
Raadsherenstraat 2
B-2300 Turnhout
Tel: 0032 14 40 36 40
Van Genechten Packaging International (VGPI) facts
VGPI is an independent industrial group with seat in Luxembourg. It consists of 10 folding carton factories in 7 countries, leading the European consumer goods industry with printed folding cartons, microflute and other packaging solutions. With an annual turnover of €260 million, the group converts more than 200,000 tons of cardboard each year and employs 1,600 people.
Trusted by blue-chip companies and multi-awarded by industry specialists, VGPI is widely known for both pushing and setting standards in tailor-made folding carton packaging solutions that drive business, while being sustainable and innovative on all levels.
