VGP innovation centre
6 centres of excellence
- Turnhout, Belgium - General Food
- Kempten, Germany - Frozen Food
- Angoulême, France - Premium Drinks
- Riga, Latvia - Chocolates
- Chelmek, Poland - Personal Care
- Komarom, Hungary - Consumer Electronics
"When consumer behaviour changes, brands have to adapt", says Heidi Vanspauwen, Group Marketing & Communication Manager. "And we see 6 shifts happening that are already impacting packaging substantially."
The world's population grows, and so do cities. Dealing with an ageing population, more single households and a changing lifestyle means offering portionable, easy-to-open packaging. Sizedoes matter in this: whether for home or take-away, strength, shape and convenience make all the difference.
As we are all online most of the time at home and while on the move, packaging will have to facilitate the transition from physical to digital, especially in e-commerce environments. iCartons already make this work today.
Making your products loved - and preferred on the shelf - requires you to recreate that exact look and feel consumers associate yourbrand with. Clever premiumisation techniques like foils, films or embossing enhance this. They help customers confirm they are making the right choice by going for quality instead of quantity.
And last but not least, as our eco-consciousness is reaching its tipping point at all levels, consumers really appreciate packaging that is recyclable, reusable and from a renewable source, like folding carton.